ETV's wonderful business plan

I read this last night but decided to delay my response until the 'usual suspect' had replied.

I must also congratulate you my dear friend for such an entertaining post which, although based entirely on quoted information, is like butter to a fly. And since the fly is now in the trap...........

The important words here are 'Sample calculation'. They are not stated with any degree of realisticy. They are there to make a participation appear attractive to broadcast partners. The partner would not know the accepted viewer/participant ratio .The one that they work to internally. The one that they decide if a project is economically viable. No buisness would ever set out on a buisness plan that they knew could not be realisticsally achieved. And I speak here from professional experience. Accountants (my role) look at these. Bankers look at these. And if the figures do not add up then the project simply does not get off the ground.

Now you can cry foul that they are trying to mislead a prospective broadcast partner. But that partner will also not be a fool and practically look at a mere fraction of that projection to decide if the participation is viable.

And before the fly splutters in the butter and yells that this is just another example of support from someone 'connected' with this tv then think on this. Our mere presence in these forums make everyone connected in one way or another.

Bring on the next 300 questions.

Dear Kasenit,

First of all congratulations for your post which enlightens very well how this TV works.
This business plan is "ridicule" because ,even if it was possible from a technologic point of view ( I doubt...) , it should last 1 day, when all the viewers can see that:

<<< Now, suppose all scanning is done, what now? Presenting every 0.9 seconds a new SMS on the screen? I can read quite fast, but not THAT fast... Discarding some of the SMSes? If we allow a view time of 10 seconds, they could present 360 SMSes in that hour. That would mean that 3640 viewers are robbed off 7.99 dollars each and on't even see their SMS on screen, not to mention getting their wishes fulfilled >>>

Moreover also Ghost's considerations are correct.

Ultimately:

<<< A business plan for optimists, or rather for Molvanian scammers? >>>

You know my answer...
... and people who try to justify this TV just cut a sorry figure